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From Pepsi Center to Ball Arena

October 22, 2020, 4:43 PM ET [14 Comments]
Rick Sadowski
Colorado Avalanche Blogger •Avalanche Insider • RSSArchiveCONTACT
The Avalanche have played their last game at the Pepsi Center.

So have the Denver Nuggets, Colorado Mammoth and entertainers.

Kroenke Sports & Entertainment, along with the Ball Corporation, on Thursday announced a naming rights agreement that will change the name of the venue to Ball Arena.

Have to admit it’s going to be weird not calling the arena the Pepsi Center.



KSE and Ball also will partner with the Premier League’s Arsenal F.C., which plays in London’s Emirates Stadium, and the NFL’s Los Angeles Rams and their home stadium, SoFi Stadium.

The Ball Corporation manufactures aluminum packaging, mainly cans for beer and soft drinks. Ball and KSE will enhance local community programs and increase awareness of the importance of aluminum recycling.

“This is an important moment in sports and entertainment, and we are proud to partner with Kroenke Sports & Entertainment to advance sustainability in venues by implementing real-world solutions to the packaging waste crisis,” John A. Hayes, chairman, president and chief executive officer of Ball Corporation, said in a release.

“We are committed to making recycling an easy, everyday choice for consumers by providing them with infinitely recyclable aluminum cans, bottles and cups that can be used and (put) back on a store shelf in just 60 days, and enhancing recycling infrastructure in venues.”

Ball Corporation’s headquarters are in Broomfield, Colo. Founded in Buffalo in 1880, the company has expanded into several business ventures and eventually became the world's largest manufacturer of recyclable metal beverage and food containers.

“Our goal in selecting a long-term international venues partner was to find a Colorado-based company with global renown to grow side-by-side with our talented young teams,” KSE chairman Stan Kroenke said in a release. “We look forward to unveiling Ball Arena and welcoming our fans back home when it is time once again to celebrate live sports and entertainment events responsibly.”

The plan is to transition to aluminum cans, bottles and cups for 100 percent of concessions by 2022. Getting rid of plastic certainly will be a good thing.

The lightweight Ball Aluminum Cup made its debut at the Pepsi Center in 2019 and also is available at the University of Colorado’s Folsom Field and other venues.



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