I get your point, but it's pretty selective to compare against Tampa Bay while they're playing the Stanley Cup Finals. The story changes quite a bit when you compare with the majority of other small market teams over the past 25 years like Nashville, San Jose, Calgary, Edmonton, Winnipeg, Arizona, Buffalo, Minnesota, Florida, and Columbus - where I'd suggest Ottawa measures up quite favorably, all things considered. Honestly, if a Stanley Cup becomes your only definition of success, then half the league should be abandoning their jerseys ASAP.
At the end of the day, it's just a soulless branding exercise... if they want a new team identity they need to do a hell of a lot more than just release a new jersey/logo to try to stimulate merchandising revenue. For starters, they need to better showcase the team's best young talent, and actively support their development with with quality veteran support. If they even just did that, they could wear an orange Snuggie with pink Cooperalls for all I care.
- khawk
I was comparing Tampa because they are the closest comparison. Came into the league at the same time. Both teams over the years have had high draft picks, both have competed for the cup and both are fairly small hockey markets.
Difference being is that Tampa has had a commitment to winning for years and when they rebuild, they finish the rebuild.
Ottawa starts to commit to winning but never seems to finish or commit fully. Which is why I think Tampa has won where the Sens haven't.
I 100% with you on showcasing the young talent and supporting their development. I actually think Ottawa is doing quite a good job of that right now. We are finally rebuilding correctly.
This is also why I think a fully new Jersey and logo would be perfect right now to go with the new team identity.
Also I'm 100% down for orange Snuggies with pink Cooperalls hahahahaha
That would be a statement for sure.
surprisingly i didn't have any questions for you this time. I guess im being very patient about what will happend. 
