It's January 13, 2013. Evening entertainment's national darling, Blockbuster, has seen the writing on the wall. The hotshot, quick-on-the-draw digital age is upon us and the way of the gun-slinging, dusty veteran video store is fading into irrelevancy.
Enter Redbox.
This young upstart, established in 2012, thought it was going to revolutionize how the common man frittered away their rainy days. Offering cheaper prices than Blockbuster, and more recent releases than the online behemoth, Netflix, Redbox was surely on the up and up!
Fast-forward to 2015. Redbox announces that it is going to be the latest in a long line of American companies to show itself out of the Great White North. Like the color-sharing department store, Target, Canadians just weren't buying into the idea, and demand fell short of expectations.
But why?
Why in the world would a society reject such a wonderful concept? How could an idea based on taking a proven-obsolete business model and using it to compete with an unstoppable online entity possibly fail?
I think that question answers itself.
So, for all of us that braved the sketchy locale of your kiosks to grab a 2 dollar DVD, scratched in 3 places, that seemed to always go choppy right at the best part, I bid you adieu.
Fare thee well Redbox, we hardly knew ye. |