I honestly don't think he cares.

I think this site is a passion project of sorts and he cares more about his own experience here and not what visitors are experiencing. He probably uses an ad-block on his own PC and doesn't even see most of his own ads. He might not even be aware of exactly what kinds of products or services these ads are serving up on his behalf.

This site can't be much of a money maker. The annual revenue from season ticket holders is probably eaten up by the hosting costs. Those pop-ups and ads can't be generating much either because they chase off 10x as many people as those who click. The minute I open a website and I get hit with a pop-up ad from the 1990's, I am gone and not coming back without an ad blocker.

This site probably breaks even or makes a small income at best - certainly not day job type of money. He has to be getting a pension, settlement, social security, disability, or some other form of primary income. Nobody could live comfortably off the income this site must generate.

Just speculation though. (E2)
- GalacticStone

if you are a season ticket holder, you don't get these ads apparently, so he will not see these ads being the Grand Poopah.

if you are a season ticket holder, you don't get these ads apparently, so he will not see these ads being the Grand Poopah.
- dmnted

I had never opened hockeybuzz without an adblock before a few days ago.

Holy crap it's enough to make anyone that wanders around here just close everything and never come back.

if you are a season ticket holder, you don't get these ads apparently, so he will not see these ads being the Grand Poopah.
- dmnted

not worth the shame of being a season ticket holder

not worth the shame of being a season ticket holder
- drexel

If Ek would clean up the flame-wars, trolling, and politics from his forum and improve the site a little, I would pay just to show appreciation. But, I am not paying one thin dime for this poopshow. I will participate in it like the sado-masochist that I am, but I'm not paying for it until it improves.

If Ek would clean up the flame-wars, trolling, and politics from his forum and improve the site a little, I would pay just to show appreciation. But, I am not paying one thin dime for this poopshow. I will participate in it like the sado-masochist that I am, but I'm not paying for it until it improves.
- GalacticStone

This site has gotten worse each year I've been on it and you've been on here longer than me.

Fun fact:

After 20 years, Ek finally fixed this site so you don't have to resize Youtube videos.

Now if he could just implement an ignore feature, we'd be on Easy Street.
- Atomic Wedgie

There is one. To the left of every post is a box with the name of the person who posted it.

If Ek would clean up the flame-wars, trolling, and politics from his forum and improve the site a little, I would pay just to show appreciation. But, I am not paying one thin dime for this poopshow. I will participate in it like the sado-masochist that I am, but I'm not paying for it until it improves.
- GalacticStone

If you stop your open criticism of the site it technically improves…. Just sayin’

If you stop your open criticism of the site it technically improves…. Just sayin’
- Dozzer

i love this site😍

can’t imagine life without 👍🏿

additionally, i think that you’re doing a fantastic job as ref👍

much more fun in the change room after those hb despots were deposed 👊🏿

what a (frank)ing joke 🤦‍♂️

edit:nice alliteration 👍🏿

If you stop your open criticism of the site it technically improves…. Just sayin’
- Dozzer

I think you do a great job personally, within the limitations imposed on all the mods. These threads are 100x better than the other team's threads.

But seriously, porn popups are so 1998.

i love this site😍

can’t imagine life without 👍🏿

additionally, i think that you’re doing a fantastic job as ref👍

much more fun in the change room after those hb despots were deposed 👊🏿

what a (frank)ing joke 🤦‍♂️

edit:nice alliteration 👍🏿
- Skalapy

+1

new blog everyone