How can you increase conversion rates on a marketplace and boost sales without spending too much money? Sometimes it seems that everything is already optimized: product cards are designed correctly, photos are of high quality, and prices are competitive, but sales are still not growing. Maybe some non-standard methods or services help without the need to pour huge budgets into advertising.

In fact, many marketplaces find that basic things like photos, prices and descriptions are already worked out, but this doesn't always guarantee an increase in sales. In such a case, it makes sense to focus on conversion rate optimization (CRO). This is not just about improving the appearance of pages, but a whole process of testing and implementing solutions that work. There is a cool service that just specializes in such tasks https://conversionrate.store/marketplace-conversion-rate-optimization-services/. Their trick is that they work on a pay-for-results model: if they don't achieve the stated increase in conversion, they continue to work for free until they achieve the desired effect.

Yes, you can improve product pages and conduct A/B tests, but sometimes the problem can be in the offer itself - for example, not enough uniqueness of the product or too much competition. It's important to look at analytics and understand at what stage users are leaving. If it's on the product card - perhaps there's a lack of compelling content.